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What We Want To Achieve

We will go all-out to ‘branding’ sustainable hunting – by discussing and formulating coherent sets of values, processes and promises – and equip hunters with knowledge and arguments to campaign as reliable and authentic advocates and communicators of the conservation hunting message. Hunting brand ambassadors lead by example, by word of mouth, on social media and other communication tools within their private and public networks.

Our newsroom and library provide thematic access to thousands of peer-reviewed papers, media articles and op-eds across the spectrum. Use this information source to build and manage the public image of hunting. Highlight the intimate connection of hunting with the conservation of wild spaces and wildlife. Engage in civil dialogue with those who are not yet convinced of the conservation value of sustainable hunting.

We have the power to change perceptions. Help us building powerful new coalitions. After all, what could be more inspiring than the conservation of biodiversity on the incredibly vast tracts of land outside protected areas?

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